A cultural analysis of English and Chinese advertisements in Singapore : a deconstruction approach.

• Main Authors: Lee, Chih Chin., Liew, Yen Lin., Lim, Ann Chui Hoon., Wong, Wai Ling.
• Other Authors: Lee Chun Wah
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/14829
• Institution: Nanyang Technological University

With increasing affluence and exposure to foreign media content in recent years, the Singapore government has been very concerned with the need for Singaporeans to preserve their traditional cultures and values. These values have played a vital role in maintaining national cohesion, economic prosper...