A descriptive study of publicity efforts by non-profit charity organisations in Singapore, inclusive of a publicity campaign for very special arts Singapore.

• Main Authors: Wong, Jennifer., Khoo, Yin., Poh, Leng Yee.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/14830
• Institution: Nanyang Technological University

This project consists of 4 parts: The first part of the project will provide the theoretical background to which subsequent parts can be developed from. This background will include compiling information related to the topic, for example definition of terms, and literature reviews such as past stu...