A public relations event management project for the Nanyang Technological University Students' Union.

• Main Authors: Lee, Hwee Chin., Wong, Melody Choy Fonne.
• 其他作者: Wee Kim Wee School of Communication and Information
• 格式: Final Year Project
• 語言: English
• 出版: 2009
• 主題: DRNTU::Social sciences::Communication::Promotional communication
• 在線閱讀: http://hdl.handle.net/10356/14833
• 機構: Nanyang Technological University

This project aims to examine the role and extent of public relations in educational institutions, focusing on a non-profit student organisation, by drawing comparisons and contrasts with earlier research on public relations and its relationship with non-profit organisations. Modem public relations c...