A public relations event management project for the Nanyang Technological University Students' Union.

• Main Authors: Lee, Hwee Chin., Wong, Melody Choy Fonne.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/14833
• Institution: Nanyang Technological University

This project aims to examine the role and extent of public relations in educational institutions, focusing on a non-profit student organisation, by drawing comparisons and contrasts with earlier research on public relations and its relationship with non-profit organisations. Modem public relations c...