A public relations event management project for the Nanyang Technological University Students' Union.

• المؤلفون الرئيسيون: Lee, Hwee Chin., Wong, Melody Choy Fonne.
• مؤلفون آخرون: Wee Kim Wee School of Communication and Information
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2009
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/14833

This project aims to examine the role and extent of public relations in educational institutions, focusing on a non-profit student organisation, by drawing comparisons and contrasts with earlier research on public relations and its relationship with non-profit organisations. Modem public relations c...