Get Your Sexy Back : an Awareness Campaign seeking to educate youth in Singapore on the effects and consequences of binge drinking.

• المؤلفون الرئيسيون: Fong, Yue Yeng., Loh, Jae Chee Keet., Tan, Danny Mingxiong., Ye, Rebecca Rongling.
• مؤلفون آخرون: Kavita, Karan
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2009
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/14856
• المؤسسة: Nanyang Technological University

This paper presents the collaboration between a group of four final-year students from the Wee Kim Wee School of Communication and Information, Nanyang Technological University, and local brewer, Asia Pacific Breweries Singapore. The communications campaign set out to...