Choosing among options presented sequentially or simultaneously

When choosing among multiple options, people can view the options either one at a time or all together. In this article, we review an emerging stream of research that examines the ways in which viewing options sequentially as opposed to simultaneously influences people’s decisions. Multiple studies...

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Main Authors: Basu, Shankha, Savani, Krishna
其他作者: Nanyang Business School
格式: Article
語言:English
出版: 2021
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在線閱讀:https://hdl.handle.net/10356/148673
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