Choosing among options presented sequentially or simultaneously

• Main Authors: Basu, Shankha, Savani, Krishna
• Other Authors: Nanyang Business School
• Format: Article
• Language: English
• Published: 2021
• Subjects: Business::General; Choice; Sequential
• Online Access: https://hdl.handle.net/10356/148673
• Institution: Nanyang Technological University

When choosing among multiple options, people can view the options either one at a time or all together. In this article, we review an emerging stream of research that examines the ways in which viewing options sequentially as opposed to simultaneously influences people’s decisions. Multiple studies...