The impact of health beliefs, trust and attitude on consumers' intention to use cruise services after COVID-19

• Main Author: Cao, Yangyi
• Other Authors: Yuen Kum Fai
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2021
• Subjects: Business; Social sciences
• Online Access: https://hdl.handle.net/10356/150222
• Institution: Nanyang Technological University

The cruise industry has suffered a huge loss due to the suspension of cruise operations during the COVID-19 pandemic. As the industry is preparing for recovery, there is an urgent need for research on cruise consumers’ psychology, in particular the factors influencing their intention to use cruise s...