Post COVID-19 : management strategies for cruise service recovery
During the COVID-19 pandemic, the cruise industry has been negatively impacted and the public has formed increasing health concerns and reservations about using cruise services. This study identifies and analyzes strategies combining health and marketing theories to allay public health concerns rega...
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| Format: | Final Year Project |
| Language: | English |
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Nanyang Technological University
2021
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| Online Access: | https://hdl.handle.net/10356/150217 |
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| Institution: | Nanyang Technological University |
| Language: | English |