Singaporean online shopping : a study on trends, motivations and important attitudes.

• Main Authors: Chan, An Ran., Tang, Valmond Cheng Yi., Yeo, Ngee Leng.
• Other Authors: Chen Yee Fong, Geraldine
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Marketing::Consumer behavior; DRNTU::Business::Information technology::Electronic commerce
• Online Access: http://hdl.handle.net/10356/15033
• Institution: Nanyang Technological University

With the spread of high-speed internet access across the island, businesses in Singapore are beginning to realise the importance of establishing an online presence in order to remain competitive as more locals begin to make their purchases online. From utilising services like e-banking to making...