Consumer empowerment in Singapore's mobile phone service industry : an exploratory study.

As consumers become more sophisticated and rapid advancement in information technology paves the way for easier communication between firms and consumers, the concept of consumer empowerment is becoming increasingly important. Most of the existing research on consumer empowerment is conceptual and...

Full description

Saved in:
Bibliographic Details
Main Authors: Teo, Xin Wei., Wee, Li Lin., Yeo, Qi Da.
Other Authors: Benjamin Kartono
Format: Final Year Project
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/15044
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-15044
record_format dspace
spelling sg-ntu-dr.10356-150442023-05-19T06:09:01Z Consumer empowerment in Singapore's mobile phone service industry : an exploratory study. Teo, Xin Wei. Wee, Li Lin. Yeo, Qi Da. Benjamin Kartono Nanyang Business School DRNTU::Business As consumers become more sophisticated and rapid advancement in information technology paves the way for easier communication between firms and consumers, the concept of consumer empowerment is becoming increasingly important. Most of the existing research on consumer empowerment is conceptual and theoretical in nature; to date, little empirical research has been done in this area of study. This research paper aims to put forward a first step in empirically measuring consumer empowerment by proposing a method to quantify the model of consumer empowerment as conceptualised by Knott, Zwick, and Schroefer [2006], using a series of measures. Using factor analysis as our primary mode of data analysis, and survey responses from a sample of Gen Y consumers as a data source, we developed a general model to measure specific dimensions of consumer empowerment within the context of the mobile phone service industry in Singapore. The empirical model of consumer empowerment developed not only serve as a platform for further research in this area, but will also enable firms to better understand this important concept and its implications. BUSINESS 2009-03-20T03:08:42Z 2009-03-20T03:08:42Z 2009 2009 Final Year Project (FYP) http://hdl.handle.net/10356/15044 en Nanyang Technological University 51 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business
spellingShingle DRNTU::Business
Teo, Xin Wei.
Wee, Li Lin.
Yeo, Qi Da.
Consumer empowerment in Singapore's mobile phone service industry : an exploratory study.
description As consumers become more sophisticated and rapid advancement in information technology paves the way for easier communication between firms and consumers, the concept of consumer empowerment is becoming increasingly important. Most of the existing research on consumer empowerment is conceptual and theoretical in nature; to date, little empirical research has been done in this area of study. This research paper aims to put forward a first step in empirically measuring consumer empowerment by proposing a method to quantify the model of consumer empowerment as conceptualised by Knott, Zwick, and Schroefer [2006], using a series of measures. Using factor analysis as our primary mode of data analysis, and survey responses from a sample of Gen Y consumers as a data source, we developed a general model to measure specific dimensions of consumer empowerment within the context of the mobile phone service industry in Singapore. The empirical model of consumer empowerment developed not only serve as a platform for further research in this area, but will also enable firms to better understand this important concept and its implications.
author2 Benjamin Kartono
author_facet Benjamin Kartono
Teo, Xin Wei.
Wee, Li Lin.
Yeo, Qi Da.
format Final Year Project
author Teo, Xin Wei.
Wee, Li Lin.
Yeo, Qi Da.
author_sort Teo, Xin Wei.
title Consumer empowerment in Singapore's mobile phone service industry : an exploratory study.
title_short Consumer empowerment in Singapore's mobile phone service industry : an exploratory study.
title_full Consumer empowerment in Singapore's mobile phone service industry : an exploratory study.
title_fullStr Consumer empowerment in Singapore's mobile phone service industry : an exploratory study.
title_full_unstemmed Consumer empowerment in Singapore's mobile phone service industry : an exploratory study.
title_sort consumer empowerment in singapore's mobile phone service industry : an exploratory study.
publishDate 2009
url http://hdl.handle.net/10356/15044
_version_ 1770564368706043904