Consumer empowerment in Singapore's mobile phone service industry : an exploratory study.

• Main Authors: Teo, Xin Wei., Wee, Li Lin., Yeo, Qi Da.
• Other Authors: Benjamin Kartono
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/15044
• Institution: Nanyang Technological University

As consumers become more sophisticated and rapid advancement in information technology paves the way for easier communication between firms and consumers, the concept of consumer empowerment is becoming increasingly important. Most of the existing research on consumer empowerment is conceptual and...