Consumer empowerment in Singapore's mobile phone service industry : an exploratory study.

• المؤلفون الرئيسيون: Teo, Xin Wei., Wee, Li Lin., Yeo, Qi Da.
• مؤلفون آخرون: Benjamin Kartono
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2009
• الموضوعات: DRNTU::Business
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/15044
• المؤسسة: Nanyang Technological University

As consumers become more sophisticated and rapid advancement in information technology paves the way for easier communication between firms and consumers, the concept of consumer empowerment is becoming increasingly important. Most of the existing research on consumer empowerment is conceptual and...