Cruise transport service usage post COVID-19 : the health belief model application
With the introduction of the COVID-19 pandemic in early 2020, the global cruise industry went abrupt when countries started to close their territorial borders to contain and prevent imports of the infectious virus. This led to a series of infamous health scare events on cruise ships as they got stra...
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sg-ntu-dr.10356-1505182021-06-06T09:23:59Z Cruise transport service usage post COVID-19 : the health belief model application Muhammad Syukri Saidi Yuen Kum Fai School of Civil and Environmental Engineering kumfai.yuen@ntu.edu.sg Engineering::Maritime studies Social sciences::Psychology With the introduction of the COVID-19 pandemic in early 2020, the global cruise industry went abrupt when countries started to close their territorial borders to contain and prevent imports of the infectious virus. This led to a series of infamous health scare events on cruise ships as they got stranded in open waters with the virus spreading wildly within the confines of the cruise ships. This study investigates the key psychological factors that influence customer’s intention to use cruise services post COVID-19. This study advanced the theoretical research on consumer and health-driven theories (i.e. perceived value, perceived trust, and health belief model). A survey questionnaire is designed and administered to 376 Chinese consumers. The theoretical model was tested via structural equation modelling. Results reveal that the constructs of the health belief model (i.e. perceived benefits vs perceived barriers, perceived health threat, self-efficacy and cues to action) have a significant effect on customers’ perceived value towards cruise services. Perceived value then has direct and indirect effects on customers’ cruise intention through perceived trust. This study enhances academic research by justifying customers’ intention to use cruise services via consumer and health-belief viewpoints and provides implications for cruise management and policy formulation. Bachelor of Science (Maritime Studies) 2021-06-05T04:19:53Z 2021-06-05T04:19:53Z 2021 Final Year Project (FYP) Muhammad Syukri Saidi (2021). Cruise transport service usage post COVID-19 : the health belief model application. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/150518 https://hdl.handle.net/10356/150518 en application/pdf Nanyang Technological University |
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Engineering::Maritime studies Social sciences::Psychology Muhammad Syukri Saidi Cruise transport service usage post COVID-19 : the health belief model application |
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With the introduction of the COVID-19 pandemic in early 2020, the global cruise industry went abrupt when countries started to close their territorial borders to contain and prevent imports of the infectious virus. This led to a series of infamous health scare events on cruise ships as they got stranded in open waters with the virus spreading wildly within the confines of the cruise ships. This study investigates the key psychological factors that influence customer’s intention to use cruise services post COVID-19. This study advanced the theoretical research on consumer and health-driven theories (i.e. perceived value, perceived trust, and health belief model). A survey questionnaire is designed and administered to 376 Chinese consumers. The theoretical model was tested via structural equation modelling. Results reveal that the constructs of the health belief model (i.e. perceived benefits vs perceived barriers, perceived health threat, self-efficacy and cues to action) have a significant effect on customers’ perceived value towards cruise services. Perceived value then has direct and indirect effects on customers’ cruise intention through perceived trust. This study enhances academic research by justifying customers’ intention to use cruise services via consumer and health-belief viewpoints and provides implications for cruise management and policy formulation. |
author2 |
Yuen Kum Fai |
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Yuen Kum Fai Muhammad Syukri Saidi |
format |
Final Year Project |
author |
Muhammad Syukri Saidi |
author_sort |
Muhammad Syukri Saidi |
title |
Cruise transport service usage post COVID-19 : the health belief model application |
title_short |
Cruise transport service usage post COVID-19 : the health belief model application |
title_full |
Cruise transport service usage post COVID-19 : the health belief model application |
title_fullStr |
Cruise transport service usage post COVID-19 : the health belief model application |
title_full_unstemmed |
Cruise transport service usage post COVID-19 : the health belief model application |
title_sort |
cruise transport service usage post covid-19 : the health belief model application |
publisher |
Nanyang Technological University |
publishDate |
2021 |
url |
https://hdl.handle.net/10356/150518 |
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1702431175561183232 |