Impact of corporate Facebook page on organizational attractiveness

• Main Authors: Bai, Xiuming, Chng, Siok Wei, Ng, Josephine Ee Ting
• Other Authors: Jeffrey Cameron Kennedy
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Management::Communication
• Online Access: http://hdl.handle.net/10356/15056
• Institution: Nanyang Technological University

Organizations have latched onto different recruitment platforms in capturing the best talents. These platforms range from traditional means such as recruitment booths to web-based such as career websites. However most recently, Social Networking Sites such as Facebook has emerged as a popular platfo...