Singapore's road to normalization : an evaluation of the Singapore government's COVID-19 crisis communication efforts
This paper analyzes the Singapore government’s COVID-19 crisis communication efforts in the eyes of Singaporean youths. Through a mixed-methods sequential explanatory design, this paper evaluates the satisfaction levels and limitations pertaining to the COVID- 19 measures implemented and the effecti...
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| Format: | Final Year Project |
| Language: | English |
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Nanyang Technological University
2021
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| Online Access: | https://hdl.handle.net/10356/150941 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | This paper analyzes the Singapore government’s COVID-19 crisis communication efforts in the eyes of Singaporean youths. Through a mixed-methods sequential explanatory design, this paper evaluates the satisfaction levels and limitations pertaining to the COVID- 19 measures implemented and the effectiveness and adequacy of the government’s communication with Singapore residents. The findings reveal that while participants were generally satisfied with the government’s crisis communication efforts, a significant number of them pointed out a key weakness in the government’s communication in the area of empathy-the government has not done enough in this aspect. Therefore, it is recommended that the Singapore government plays a more active role in the community so as to better understand the concerns and needs of Singapore residents and help to reduce some of the implementation gaps between the COVID-19 policies introduced and the actual effects of these policies. |
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