Singapore's road to normalization : an evaluation of the Singapore government's COVID-19 crisis communication efforts

• Main Author: Pong, Candelyn Yu
• Other Authors: Kim Soojin
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2021
• Subjects: Social sciences::Political science
• Online Access: https://hdl.handle.net/10356/150941
• Institution: Nanyang Technological University

This paper analyzes the Singapore government’s COVID-19 crisis communication efforts in the eyes of Singaporean youths. Through a mixed-methods sequential explanatory design, this paper evaluates the satisfaction levels and limitations pertaining to the COVID- 19 measures implemented and the effectiveness and adequacy of the government’s communication with Singapore residents. The findings reveal that while participants were generally satisfied with the government’s crisis communication efforts, a significant number of them pointed out a key weakness in the government’s communication in the area of empathy-the government has not done enough in this aspect. Therefore, it is recommended that the Singapore government plays a more active role in the community so as to better understand the concerns and needs of Singapore residents and help to reduce some of the implementation gaps between the COVID-19 policies introduced and the actual effects of these policies.