The development of serviced apartments on Beach Resorts : a study of Patong Beach, Phuket.

Robust growth for travel and tourism in the Asia Pacific region is expected, with tourism revenues to hit US$4.6 trillion and visitor arrivals to reach 500 million by the end of 2010 (PATA, 2008a). In particular, demand for beach holidays is strong, with Phuket registering a record 5.47 million arri...

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Main Authors: Goh, Qian Yi., Lui, Wen Qing., Sim, Pei Wen.
Other Authors: Russell Arthur Smith
Format: Final Year Project
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/15120
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-151202023-05-19T05:41:39Z The development of serviced apartments on Beach Resorts : a study of Patong Beach, Phuket. Goh, Qian Yi. Lui, Wen Qing. Sim, Pei Wen. Russell Arthur Smith Nanyang Business School DRNTU::Business::Industries and labor Robust growth for travel and tourism in the Asia Pacific region is expected, with tourism revenues to hit US$4.6 trillion and visitor arrivals to reach 500 million by the end of 2010 (PATA, 2008a). In particular, demand for beach holidays is strong, with Phuket registering a record 5.47 million arrivals in 2007 (SCI-Asset, 2008) and Bali attracting 1.97 million visitors in 2008 (BTB, 2009). This increase in tourist arrivals impacts the size and structure of the tourist accommodation sector. Accommodation rooms in Asia are set to grow 25.8% with an expected 140,000 new rooms (LaSalle, 2008), while serviced apartments are forecasted to proliferate (TAS, 2009). This paper aims to study the development of serviced apartments on beach resorts, in particular, Patong Beach, Phuket. The case method was adopted for this study, with a visit to Patong Beach in December 2008 and interviews with accommodation operators, guests and Thai government officials. The level of development of the site was determined, followed by an analysis of the serviced apartments by size of establishments, average daily rates and type of ownership. Some of the key findings include the establishment of the level of development of Patong Beach as Stage 6 of Smith’s Beach Resort Model (Smith, 1991). Spatial analysis of the serviced apartments revealed concentration on the northern front and inland, with smaller and low-grade establishments found mostly inland. Ownership structures varied, including both single and multiple ownership, though there was no international brand present in Phuket. Finally, it has been found that serviced apartments on beach resorts emerge only at advanced stages of resort development. BUSINESS 2009-03-31T03:50:38Z 2009-03-31T03:50:38Z 2009 2009 Final Year Project (FYP) http://hdl.handle.net/10356/15120 en Nanyang Technological University 47 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business::Industries and labor
spellingShingle DRNTU::Business::Industries and labor
Goh, Qian Yi.
Lui, Wen Qing.
Sim, Pei Wen.
The development of serviced apartments on Beach Resorts : a study of Patong Beach, Phuket.
description Robust growth for travel and tourism in the Asia Pacific region is expected, with tourism revenues to hit US$4.6 trillion and visitor arrivals to reach 500 million by the end of 2010 (PATA, 2008a). In particular, demand for beach holidays is strong, with Phuket registering a record 5.47 million arrivals in 2007 (SCI-Asset, 2008) and Bali attracting 1.97 million visitors in 2008 (BTB, 2009). This increase in tourist arrivals impacts the size and structure of the tourist accommodation sector. Accommodation rooms in Asia are set to grow 25.8% with an expected 140,000 new rooms (LaSalle, 2008), while serviced apartments are forecasted to proliferate (TAS, 2009). This paper aims to study the development of serviced apartments on beach resorts, in particular, Patong Beach, Phuket. The case method was adopted for this study, with a visit to Patong Beach in December 2008 and interviews with accommodation operators, guests and Thai government officials. The level of development of the site was determined, followed by an analysis of the serviced apartments by size of establishments, average daily rates and type of ownership. Some of the key findings include the establishment of the level of development of Patong Beach as Stage 6 of Smith’s Beach Resort Model (Smith, 1991). Spatial analysis of the serviced apartments revealed concentration on the northern front and inland, with smaller and low-grade establishments found mostly inland. Ownership structures varied, including both single and multiple ownership, though there was no international brand present in Phuket. Finally, it has been found that serviced apartments on beach resorts emerge only at advanced stages of resort development.
author2 Russell Arthur Smith
author_facet Russell Arthur Smith
Goh, Qian Yi.
Lui, Wen Qing.
Sim, Pei Wen.
format Final Year Project
author Goh, Qian Yi.
Lui, Wen Qing.
Sim, Pei Wen.
author_sort Goh, Qian Yi.
title The development of serviced apartments on Beach Resorts : a study of Patong Beach, Phuket.
title_short The development of serviced apartments on Beach Resorts : a study of Patong Beach, Phuket.
title_full The development of serviced apartments on Beach Resorts : a study of Patong Beach, Phuket.
title_fullStr The development of serviced apartments on Beach Resorts : a study of Patong Beach, Phuket.
title_full_unstemmed The development of serviced apartments on Beach Resorts : a study of Patong Beach, Phuket.
title_sort development of serviced apartments on beach resorts : a study of patong beach, phuket.
publishDate 2009
url http://hdl.handle.net/10356/15120
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