Social media : the butterfly effect.

• Main Authors: Chia, Wei Long., Lim, Han Wei., Wu, Huishan.
• Other Authors: Ulrike Marianne Murfett
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Mass media
• Online Access: http://hdl.handle.net/10356/15124
• Institution: Nanyang Technological University

Social media is gaining popularity as a communication tool. Nonetheless, there are controversies towards the use of information gathered from social media especially in recruitment. This exploratory study seeks to understand the extent and type of social media usage in Singapore as well as local...