A study on Singaporean media users and their attitudes towards food media.

This study attempts to understand the attitudes Singaporean media users adopt during food media consumption. It seeks to explore how local media users deploy their agency during consumption and appreciate the relationship between media producer, text and consumer in local context. The study includes...

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Bibliographic Details
Main Author: Tan, Wei Ching.
Other Authors: Geoffrey Benjamin
Format: Final Year Project
Language:English
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/10356/39743
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Institution: Nanyang Technological University
Language: English