A study on Singaporean media users and their attitudes towards food media.

A study on Singaporean media users and their attitudes towards food media.

This study attempts to understand the attitudes Singaporean media users adopt during food media consumption. It seeks to explore how local media users deploy their agency during consumption and appreciate the relationship between media producer, text and consumer in local context. The study includes...

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Main Author: Tan, Wei Ching.
Other Authors: Geoffrey Benjamin
Format: Final Year Project
Language:English
Published: 2010
Subjects:
DRNTU::Social sciences::Mass media
Online Access:http://hdl.handle.net/10356/39743
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-39743
record_format dspace
spelling sg-ntu-dr.10356-397432019-12-10T10:48:30Z A study on Singaporean media users and their attitudes towards food media. Tan, Wei Ching. Geoffrey Benjamin School of Humanities and Social Sciences DRNTU::Social sciences::Mass media This study attempts to understand the attitudes Singaporean media users adopt during food media consumption. It seeks to explore how local media users deploy their agency during consumption and appreciate the relationship between media producer, text and consumer in local context. The study includes an overview of local media industry, a quantitative survey of 80 respondents from 20 to 40 years old to examine local food media habits and interviews with 15 interviewees to explore meanings attached to media consumption. The findings suggest that local media users engage in everyday resistance to assign meanings to their personal media consumption. Bachelor of Arts 2010-06-03T08:39:02Z 2010-06-03T08:39:02Z 2010 2010 Final Year Project (FYP) http://hdl.handle.net/10356/39743 en Nanyang Technological University 56 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences::Mass media
spellingShingle DRNTU::Social sciences::Mass media
Tan, Wei Ching.
A study on Singaporean media users and their attitudes towards food media.
description This study attempts to understand the attitudes Singaporean media users adopt during food media consumption. It seeks to explore how local media users deploy their agency during consumption and appreciate the relationship between media producer, text and consumer in local context. The study includes an overview of local media industry, a quantitative survey of 80 respondents from 20 to 40 years old to examine local food media habits and interviews with 15 interviewees to explore meanings attached to media consumption. The findings suggest that local media users engage in everyday resistance to assign meanings to their personal media consumption.
author2 Geoffrey Benjamin
author_facet Geoffrey Benjamin
Tan, Wei Ching.
format Final Year Project
author Tan, Wei Ching.
author_sort Tan, Wei Ching.
title A study on Singaporean media users and their attitudes towards food media.
title_short A study on Singaporean media users and their attitudes towards food media.
title_full A study on Singaporean media users and their attitudes towards food media.
title_fullStr A study on Singaporean media users and their attitudes towards food media.
title_full_unstemmed A study on Singaporean media users and their attitudes towards food media.
title_sort study on singaporean media users and their attitudes towards food media.
publishDate 2010
url http://hdl.handle.net/10356/39743
_version_ 1681035110945652736

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