A literature review on the concept of value in virtual worlds

• Main Authors: Wen, Wen, Dong, Zilun, Tan, Junyan
• Other Authors: Sunanda Sangwan
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Information technology::Electronic commerce
• Online Access: http://hdl.handle.net/10356/15155
• Institution: Nanyang Technological University

Value creation in virtual worlds is an area of increasing interest to scholars, marketing researchers, and business practitioners. However, existing research centers upon value to businesses, while there is a lack of such research for consumer value in virtual worlds. Virtual worlds present a unique...