Virtual reality and augmented reality in mobile shopping : an empirical study

Online shopping has become one of the major channels for people to do their daily shopping. Conducting online shopping with mobile phones, also known as mobile shopping, has become popular in the past years, due to the rapid growth of smart mobile phones and high-speed cellular networks. However, st...

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Bibliographic Details
Main Author: Yao, Dianchen
Other Authors: Theng Yin Leng
Format: Theses and Dissertations
Language:English
Published: 2017
Subjects:
Online Access:http://hdl.handle.net/10356/72404
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Institution: Nanyang Technological University
Language: English