Hardcore, minority influence : a pivotal force to reverse the spiral of silence process dynamically.
This study examines the minority influence of hardcore on the spiral of silence process. This study used two issues -- movie censorship (high involvement) and human cloning (low involvement). For each issue, a 2?2 factorial design (high vs. low consistency; high vs. low credibility) was employed to...
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/1517 |
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| Institution: | Nanyang Technological University |
| Summary: | This study examines the minority influence of hardcore on the spiral of silence process. This study used two issues -- movie censorship (high involvement) and human cloning (low involvement). For each issue, a 2?2 factorial design (high vs. low consistency; high vs. low credibility) was employed to test the relationship between the independent variables (credibility and consistency) and dependent variables (opinion change and willingness to speak out). |
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