Hardcore, minority influence : a pivotal force to reverse the spiral of silence process dynamically.

• Main Author: Lang, Juan.
• Other Authors: Lee, Wai Peng
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Communication theories and models
• Online Access: http://hdl.handle.net/10356/1517
• Institution: Nanyang Technological University

This study examines the minority influence of hardcore on the spiral of silence process. This study used two issues -- movie censorship (high involvement) and human cloning (low involvement). For each issue, a 2?2 factorial design (high vs. low consistency; high vs. low credibility) was employed to...