Consumer behaviour of internet users in Singapore and Malaysia.

This research aims to study the consumer behavior of Internet users in Singapore and Malaysia during 1998-2000. It is primarily concerned with understanding how such factors as demographics, social networks and psychological aspects relate with the consumer behavior on the Internet. This study endea...

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Main Author: Lee, Chin Hin.
Other Authors: Ang, Peng Hwa
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1526
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Institution: Nanyang Technological University
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spelling sg-ntu-dr.10356-15262019-12-10T11:08:30Z Consumer behaviour of internet users in Singapore and Malaysia. Lee, Chin Hin. Ang, Peng Hwa Wee Kim Wee School of Communication and Information DRNTU::Business::Marketing::Consumer behavior This research aims to study the consumer behavior of Internet users in Singapore and Malaysia during 1998-2000. It is primarily concerned with understanding how such factors as demographics, social networks and psychological aspects relate with the consumer behavior on the Internet. This study endeavors to develop theoretical and methodological frameworks by consolidating a number of existing theories and concepts from consumer research and communication studies. In particular, the Hoyer & Maclnnis's Conceptual Model of Consumer Behavior. Doctor of Philosophy (SCI) 2008-09-10T08:34:04Z 2008-09-10T08:34:04Z 2006 2006 Thesis http://hdl.handle.net/10356/1526 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Lee, Chin Hin.
Consumer behaviour of internet users in Singapore and Malaysia.
description This research aims to study the consumer behavior of Internet users in Singapore and Malaysia during 1998-2000. It is primarily concerned with understanding how such factors as demographics, social networks and psychological aspects relate with the consumer behavior on the Internet. This study endeavors to develop theoretical and methodological frameworks by consolidating a number of existing theories and concepts from consumer research and communication studies. In particular, the Hoyer & Maclnnis's Conceptual Model of Consumer Behavior.
author2 Ang, Peng Hwa
author_facet Ang, Peng Hwa
Lee, Chin Hin.
format Theses and Dissertations
author Lee, Chin Hin.
author_sort Lee, Chin Hin.
title Consumer behaviour of internet users in Singapore and Malaysia.
title_short Consumer behaviour of internet users in Singapore and Malaysia.
title_full Consumer behaviour of internet users in Singapore and Malaysia.
title_fullStr Consumer behaviour of internet users in Singapore and Malaysia.
title_full_unstemmed Consumer behaviour of internet users in Singapore and Malaysia.
title_sort consumer behaviour of internet users in singapore and malaysia.
publishDate 2008
url http://hdl.handle.net/10356/1526
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