Consumer behaviour of internet users in Singapore and Malaysia.
This research aims to study the consumer behavior of Internet users in Singapore and Malaysia during 1998-2000. It is primarily concerned with understanding how such factors as demographics, social networks and psychological aspects relate with the consumer behavior on the Internet. This study endea...
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sg-ntu-dr.10356-15262019-12-10T11:08:30Z Consumer behaviour of internet users in Singapore and Malaysia. Lee, Chin Hin. Ang, Peng Hwa Wee Kim Wee School of Communication and Information DRNTU::Business::Marketing::Consumer behavior This research aims to study the consumer behavior of Internet users in Singapore and Malaysia during 1998-2000. It is primarily concerned with understanding how such factors as demographics, social networks and psychological aspects relate with the consumer behavior on the Internet. This study endeavors to develop theoretical and methodological frameworks by consolidating a number of existing theories and concepts from consumer research and communication studies. In particular, the Hoyer & Maclnnis's Conceptual Model of Consumer Behavior. Doctor of Philosophy (SCI) 2008-09-10T08:34:04Z 2008-09-10T08:34:04Z 2006 2006 Thesis http://hdl.handle.net/10356/1526 Nanyang Technological University application/pdf |
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DRNTU::Business::Marketing::Consumer behavior Lee, Chin Hin. Consumer behaviour of internet users in Singapore and Malaysia. |
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This research aims to study the consumer behavior of Internet users in Singapore and Malaysia during 1998-2000. It is primarily concerned with understanding how such factors as demographics, social networks and psychological aspects relate with the consumer behavior on the Internet. This study endeavors to develop theoretical and methodological frameworks by consolidating a number of existing theories and concepts from consumer research and communication studies. In particular, the Hoyer & Maclnnis's Conceptual Model of Consumer Behavior. |
author2 |
Ang, Peng Hwa |
author_facet |
Ang, Peng Hwa Lee, Chin Hin. |
format |
Theses and Dissertations |
author |
Lee, Chin Hin. |
author_sort |
Lee, Chin Hin. |
title |
Consumer behaviour of internet users in Singapore and Malaysia. |
title_short |
Consumer behaviour of internet users in Singapore and Malaysia. |
title_full |
Consumer behaviour of internet users in Singapore and Malaysia. |
title_fullStr |
Consumer behaviour of internet users in Singapore and Malaysia. |
title_full_unstemmed |
Consumer behaviour of internet users in Singapore and Malaysia. |
title_sort |
consumer behaviour of internet users in singapore and malaysia. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/1526 |
_version_ |
1681040814262714368 |