Consumer behaviour of internet users in Singapore and Malaysia.

• Main Author: Lee, Chin Hin.
• Other Authors: Ang, Peng Hwa
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/1526
• Institution: Nanyang Technological University

This research aims to study the consumer behavior of Internet users in Singapore and Malaysia during 1998-2000. It is primarily concerned with understanding how such factors as demographics, social networks and psychological aspects relate with the consumer behavior on the Internet. This study endea...