Analysing Chinese consumers' behaviour toward dining out : a lifestyle approach
Investigate adult Chinese consumers' behaviour toward dining out by means of AIO (Activities, Interests, and Opinions) statements. The lifestyle statements are applied to the segmentation of Chinese restaurant customers.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Theses and Dissertations |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7838 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |