Analysing Chinese consumers' behaviour toward dining out : a lifestyle approach
Investigate adult Chinese consumers' behaviour toward dining out by means of AIO (Activities, Interests, and Opinions) statements. The lifestyle statements are applied to the segmentation of Chinese restaurant customers.
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/7838 |
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| Institution: | Nanyang Technological University |
| Summary: | Investigate adult Chinese consumers' behaviour toward dining out by means of AIO (Activities, Interests, and Opinions) statements. The lifestyle statements are applied to the segmentation of Chinese restaurant customers. |
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