Analysing Chinese consumers' behaviour toward dining out : a lifestyle approach

Investigate adult Chinese consumers' behaviour toward dining out by means of AIO (Activities, Interests, and Opinions) statements. The lifestyle statements are applied to the segmentation of Chinese restaurant customers.

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Bibliographic Details
Main Author:	Yan, Lei
Other Authors:	Leong, Choon Chiang
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/7838
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-7838
record_format	dspace
spelling	sg-ntu-dr.10356-78382024-01-12T10:08:14Z Analysing Chinese consumers' behaviour toward dining out : a lifestyle approach Yan, Lei Leong, Choon Chiang Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Investigate adult Chinese consumers' behaviour toward dining out by means of AIO (Activities, Interests, and Opinions) statements. The lifestyle statements are applied to the segmentation of Chinese restaurant customers. Master of Business Administration (Marketing) 2008-09-18T07:52:03Z 2008-09-18T07:52:03Z 2005 2005 Thesis http://hdl.handle.net/10356/7838 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Yan, Lei Analysing Chinese consumers' behaviour toward dining out : a lifestyle approach
description	Investigate adult Chinese consumers' behaviour toward dining out by means of AIO (Activities, Interests, and Opinions) statements. The lifestyle statements are applied to the segmentation of Chinese restaurant customers.
author2	Leong, Choon Chiang
author_facet	Leong, Choon Chiang Yan, Lei
format	Theses and Dissertations
author	Yan, Lei
author_sort	Yan, Lei
title	Analysing Chinese consumers' behaviour toward dining out : a lifestyle approach
title_short	Analysing Chinese consumers' behaviour toward dining out : a lifestyle approach
title_full	Analysing Chinese consumers' behaviour toward dining out : a lifestyle approach
title_fullStr	Analysing Chinese consumers' behaviour toward dining out : a lifestyle approach
title_full_unstemmed	Analysing Chinese consumers' behaviour toward dining out : a lifestyle approach
title_sort	analysing chinese consumers' behaviour toward dining out : a lifestyle approach
publishDate	2008
url	http://hdl.handle.net/10356/7838
_version_	1789482888059682816

Analysing Chinese consumers' behaviour toward dining out : a lifestyle approach

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