Who sells knowledge online? An exploratory study of knowledge celebrities in China

Who sells knowledge online? An exploratory study of knowledge celebrities in China

This study explores identity signaling used by an emerging class of knowledge celebrities in China – Knowledge Wanghong – who sell knowledge products on online platforms. Because identity signaling may involve constructing unique online identities and controlling over product-related and seller-rela...

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書目詳細資料
Main Authors:	Chen, Xiaoyu, Chua, Alton Yeow Kuan, Pee, Loo Geok
其他作者:	Wee Kim Wee School of Communication and Information
格式:	Article
語言:	English
出版:	2021
主題:	Library and information science Social sciences::Communication Digital Influencer Identity Signaling Knowledge Celebrity Knowledge Product Pay-for-Knowledge Sales Performance
在線閱讀:	https://hdl.handle.net/10356/152621
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University
語言:	English

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