Who sells knowledge online? An exploratory study of knowledge celebrities in China

• Main Authors: Chen, Xiaoyu, Chua, Alton Yeow Kuan, Pee, Loo Geok
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2021
• Subjects: Library and information science; Social sciences::Communication; Digital Influencer; Identity Signaling; Knowledge Celebrity; Knowledge Product; Pay-for-Knowledge; Sales Performance
• Online Access: https://hdl.handle.net/10356/152621
• Institution: Nanyang Technological University

This study explores identity signaling used by an emerging class of knowledge celebrities in China – Knowledge Wanghong – who sell knowledge products on online platforms. Because identity signaling may involve constructing unique online identities and controlling over product-related and seller-rela...