An investigation of factors that contribute to movie review helpfulness in the Chinese market

This paper aims to study the factors that contribute to movie review helpfulness in the Chinese market. Using 2,197 movie reviews and 1,876 reviewers’ information from the top 100 films published in 2020 on Douban.com, this paper mainly focuses on two sources of features that may contribute to the h...

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書目詳細資料
主要作者: Ou, Yan
其他作者: Alton Chua Yeow Kuan
格式: Thesis-Master by Coursework
語言:English
出版: Nanyang Technological University 2021
主題:
在線閱讀:https://hdl.handle.net/10356/152749
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