A study of the advertising of controversial product in Singapore.

• Main Authors: Ng, Tania Tze Lin., Chua, Kimberly Shu Yi., Tham, Nicole Ye Hui.
• Other Authors: Chen Yee Fong, Geraldine
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Advertising::Moral and ethical aspects
• Online Access: http://hdl.handle.net/10356/15277
• Institution: Nanyang Technological University

This research paper studies the attitudes of Singaporeans toward the advertising of the rite of passage controversial products, pregnancy test kits and funeral services. Singaporeans were segmented according to the demographic variables Age and Race to determine if there was statistical difference b...