Do viewers of YouTube fitness content actually exercise? : Exploring fitness video viewing, exercise intention, and exercise behaviour in Singapore

Social media (SM) is an integral part of daily living, especially during COVID-19. Despite increases in fitness content viewership on YouTube, Singapore’s top SM platform, and prevalent usage of YouTube in exercise promotion, its effects on physical well-being and factors contributing to promotional...

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Bibliographic Details
Main Author: Ang, Ci Xian
Other Authors: -
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2021
Subjects:
Online Access:https://hdl.handle.net/10356/153084
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Institution: Nanyang Technological University
Language: English