Do viewers of YouTube fitness content actually exercise? : Exploring fitness video viewing, exercise intention, and exercise behaviour in Singapore
Social media (SM) is an integral part of daily living, especially during COVID-19. Despite increases in fitness content viewership on YouTube, Singapore’s top SM platform, and prevalent usage of YouTube in exercise promotion, its effects on physical well-being and factors contributing to promotional...
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| Format: | Final Year Project |
| Language: | English |
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Nanyang Technological University
2021
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| Online Access: | https://hdl.handle.net/10356/153084 |
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| Institution: | Nanyang Technological University |
| Language: | English |