Factors that influence color choice – a study of cultural, symbolical and synesthetic behaviors

• Main Author: Ng, Woon Lam
• Other Authors: School of Art, Design and Media
• Format: Conference or Workshop Item
• Language: English
• Published: 2021
• Subjects: Visual arts and music::Arts in general; Social sciences::Psychology; Color; Cultural; Pedagogy; Symbolical; Synesthesia
• Online Access: https://aic-color.org/resources/Documents/Proceedings_AIC2021_r10.pdf; https://hdl.handle.net/10356/153117
• Institution: Nanyang Technological University

This paper is a study of color choice based on cultural, symbolic, or emotional context. This contextual background further connects to basic and strong synesthetic behaviors. There was minimum statistical proof of any universal human response that has a closed relation to cultural or emotional...