Factors that influence color choice – a study of cultural, symbolical and synesthetic behaviors
This paper is a study of color choice based on cultural, symbolic, or emotional context. This contextual background further connects to basic and strong synesthetic behaviors. There was minimum statistical proof of any universal human response that has a closed relation to cultural or emotional...
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Main Author: | |
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Other Authors: | |
Format: | Conference or Workshop Item |
Language: | English |
Published: |
2021
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Subjects: | |
Online Access: | https://aic-color.org/resources/Documents/Proceedings_AIC2021_r10.pdf https://hdl.handle.net/10356/153117 |
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Institution: | Nanyang Technological University |
Language: | English |
Summary: | This paper is a study of color choice based on cultural, symbolic, or emotional context. This contextual
background further connects to basic and strong synesthetic behaviors. There was minimum statistical
proof of any universal human response that has a closed relation to cultural or emotional context. The
only exception is the basic synesthetic behavior that connects to people’s common experiences. The
findings suggest that there are diverse decisions made based on every contextual background. The
research findings serve the pedagogical design that includes the teaching of color application related
to the cultural, symbolic, or emotional context. The training of color application has to be bound by
the pre-defined contextual background. Some basic synesthetic responses may be taught. Extensive
discussion of the synesthetic connection between color and other sensing responses should be
avoided. |
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