Facebook : a simulation of friendship.
Facebook, one of the most popular social networking sites, has attracted many users worldwide. In trying to understand this new and emerging phenomenon, I have attempted to find out the attraction and widespread usage of Facebook. I argue, with Baudrillard’s notion of simulation and reality, that Fa...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2009
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| Online Access: | http://hdl.handle.net/10356/15360 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | Facebook, one of the most popular social networking sites, has attracted many users worldwide. In trying to understand this new and emerging phenomenon, I have attempted to find out the attraction and widespread usage of Facebook. I argue, with Baudrillard’s notion of simulation and reality, that Facebook is a simulation of friendship and that it has changed the dialectic between the meaning of friendship and the types of social relation. In this study, I have engaged in participation observation in and on Facebook, 35 in-depth interviews and 80 Facebook profile content analysis to find out this Facebook phenomenon. |
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