Facebook : a simulation of friendship.

• Main Author: Khoo, Yi Ping.
• Other Authors: Kwok Kian Woon Anthony
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Mass media
• Online Access: http://hdl.handle.net/10356/15360
• Institution: Nanyang Technological University

Facebook, one of the most popular social networking sites, has attracted many users worldwide. In trying to understand this new and emerging phenomenon, I have attempted to find out the attraction and widespread usage of Facebook. I argue, with Baudrillard’s notion of simulation and reality, that Facebook is a simulation of friendship and that it has changed the dialectic between the meaning of friendship and the types of social relation. In this study, I have engaged in participation observation in and on Facebook, 35 in-depth interviews and 80 Facebook profile content analysis to find out this Facebook phenomenon.