Marketing in the metaspaces : a journey to discover a possible new mass communication channel through humanizing mobile technology with collective user-generated personal narratives.

• Main Author: Chin, Weihao.
• Other Authors: Jesvin Yeo Puay Hwa
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications; DRNTU::Visual arts and music::Media
• Online Access: http://hdl.handle.net/10356/15491
• Institution: Nanyang Technological University

Change is almost imminent in Singapore. With limited land space and a growing population, old buildings and places get redeveloped very frequently. So are our memories forgotten or altered with the change in environment? Or are the places being removed so rapidly that individual has totally no ti...