“This Will Blow Your Mind”: examining the urge to click clickbaits

• Main Authors: Chua, Alton Yeow Kuan, Pal, Anjan, Banerjee, Snehasish
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2022
• Subjects: Social sciences::Communication; Clickbait; Gratifications
• Online Access: https://hdl.handle.net/10356/154916
• Institution: Nanyang Technological University

Purpose: Integrating the uses and gratifications (U&G) theory, the notion of information richness and personal epistemology framework, the purpose of this research is to propose and empirically validate a framework which specifies Internet users' urge to click clickbaits. Design/methodology...