Communication of sex-related messages and the third-person effect amongst college students in Singapore.
This study examined the prevalence of the third-person perceptual gap amongst college students in Singapore, with regards to sex-related messages in mass media and interpersonal communication. The behavioral link, which is the likelihood of engaging in risky sexual behavior, was tested as well...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/15501 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | This study examined the prevalence of the third-person perceptual gap amongst college
students in Singapore, with regards to sex-related messages in mass media and interpersonal
communication. The behavioral link, which is the likelihood of engaging in risky sexual
behavior, was tested as well. Individual traits such as risk-taking tendency, self norms and
peer norms were also considered as psychographic control variables for both the perceptual
gap and the behavioral component. Results showed that (a) the perceptual component of the
third-person effect received strong support; (b) frequency of exposure to interpersonal
communication was negatively correlated with the perceptual gap, while frequency of
exposure to mass media did not correlate with the perceptual gap, and (c) the perceptual gap
did not account for the behavioral link once psychographic variables were controlled for.
Implications of the findings are discussed. |
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