A content analysis of cultural values in Thai award-winning Television commercials.
In view of the rising status of Thailand in the world of advertising, this study explores the portrayal of Thai cultural values in its Cannes-winning television commercials from 2003 to 2008 by using qualitative content analysis, based on the cultural theoretical perspective by Komin (1991) with two...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2009
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| Online Access: | http://hdl.handle.net/10356/15506 |
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| Institution: | Nanyang Technological University |
| Language: | English |