Supply chain performance with target-oriented firms

• Main Authors: Chen, Lucy Gongtao, Tang, Qinshen
• Other Authors: Nanyang Business School
• Format: Article
• Language: English
• Published: 2022
• Subjects: Business::Operations management::Supply chain management; Target-Oriented; Target Models; Supply Chain Performance; Wholesale Price Contract
• Online Access: https://hdl.handle.net/10356/155382
• Institution: Nanyang Technological University

We study a supply chain in which a supplier sets the whole-sale price and a retailer responds with an order quantity. Both of the two firms can be either risk-neutral—maximizing the expected profit—or target-oriented, which is to maximize her or his ability to reach a target profit. We provide stron...