Supply chain performance with target-oriented firms
We study a supply chain in which a supplier sets the whole-sale price and a retailer responds with an order quantity. Both of the two firms can be either risk-neutral—maximizing the expected profit—or target-oriented, which is to maximize her or his ability to reach a target profit. We provide stron...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/155382 |
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| Institution: | Nanyang Technological University |
| Language: | English |