Can social comparison motivate satisficers? The role of input versus output in upward social comparison
Companies often encourage consumers to compare their performance with others hoping that a comparison with a superior other will motivate consumers in their goal pursuit. However, upward social comparison is often more motivating for maximizers than satisficers. In this research, we take a closer lo...
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| 格式: | Article |
| 語言: | English |
| 出版: |
2022
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| 在線閱讀: | https://hdl.handle.net/10356/155638 |
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| 機構: | Nanyang Technological University |
| 語言: | English |