Can social comparison motivate satisficers? The role of input versus output in upward social comparison
Companies often encourage consumers to compare their performance with others hoping that a comparison with a superior other will motivate consumers in their goal pursuit. However, upward social comparison is often more motivating for maximizers than satisficers. In this research, we take a closer lo...
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| Format: | Article |
| Language: | English |
| Published: |
2022
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| Online Access: | https://hdl.handle.net/10356/155638 |
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| Institution: | Nanyang Technological University |
| Language: | English |