Analysis of influence and its applications in social advertising

• Main Author: Zhu, Yuqing
• Other Authors: Jian Ming
• Format: Thesis-Doctor of Philosophy
• Language: English
• Published: Nanyang Technological University 2022
• Subjects: Engineering::Computer science and engineering
• Online Access: https://hdl.handle.net/10356/155783
• Institution: Nanyang Technological University

Online Social Networks (OSNs), such as Facebook and Twitter, serve as important media where users gain information in the modern world. With the tremendous number of active users sharing information on social media, the rich social connections serve as fertile soil for advertising campaigns as infor...